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The Making of European Consumption: Facing the American Challenge

The Making of European Consumption: Facing the American Challenge

Paperback

Series: Palgrave MacMillan Transnational History

General European HistoryGeneral SociologyGeneral World History

ISBN10: 1349476803
ISBN13: 9781349476800
Publisher: Palgrave
Published: Jan 1 2015
Pages: 256
Weight: 0.70
Height: 0.50 Width: 8.00 Depth: 8.50
Language: English
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

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General European History