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Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets

Hardcover

Investing & FinanceMarketing

ISBN10: 113733052X
ISBN13: 9781137330529
Publisher: Springer Nature
Published: Mar 11 2014
Pages: 214
Weight: 1.00
Height: 0.81 Width: 5.48 Depth: 8.88
Language: English
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

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Investing & Finance