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Luxury Strategy in Action

Luxury Strategy in Action

Paperback

Business GeneralEconomicsManagement

ISBN10: 1349346535
ISBN13: 9781349346530
Publisher: Palgrave
Published: Dec 2 2011
Pages: 205
Weight: 0.69
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

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