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Lifestyle Media in Asia: Consumption, Aspiration and Identity

Lifestyle Media in Asia: Consumption, Aspiration and Identity

Hardcover

Series: Media, Culture and Social Change in Asia

General Racism & Ethnic StudiesGeneral Sociology

ISBN10: 113883145X
ISBN13: 9781138831452
Publisher: Routledge
Published: Apr 7 2016
Pages: 222
Weight: 1.25
Height: 0.80 Width: 6.20 Depth: 9.20
Language: English

Across Asia, consumer culture is increasingly shaping everyday life, with neoliberal economic and social policies increasingly adopted by governments who see their citizens as individualised consumers. This book explores how far everyday conceptions and experiences of identity are being transformed by media cultures across the region. It considers a range of media in different Asian contexts, contrasting how the shaping of lifestyles in Asia differs from similar processes in Western countries, and assessing how the new lifestyle media represents not just a new emergent media culture, but also illustrates wider cultural and social changes in the Asian region.

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General Racism & Ethnic Studies