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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations
Hardcover
AccountingBusiness GeneralMarketing
ISBN13: 9780367725464
Publisher: Routledge
Published: May 31 2021
Pages: 238
Weight: 1.30
Height: 0.70 Width: 6.90 Depth: 9.70
Language: English
This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.
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