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Fashion Branding Unraveled
Paperback
Business GeneralManagementFashion & Accessories
ISBN13: 9781501374494
Publisher: Fairchild Books
Published: Dec 10 2026
Pages: 296
Weight: 1.00
Height: 1.00 Width: 8.46 Depth: 11.02
Language: English
Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. The Second Edition's table of contents has been revised for a concise but comprehensive understanding of eCommerce, fashion and sustainability, technology, AI, and ethics in the fashion industry.
STUDIO Features Include:-Flashcards to study vocabulary Instructors Resources
-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
-PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion
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