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Landscape and Branding: The promotion and production of place

Landscape and Branding: The promotion and production of place

Paperback

Series: Routledge Research in Landscape and Environmental Design

MarketingLandscape Architecture

ISBN10: 1138297038
ISBN13: 9781138297036
Publisher: Routledge
Published: Jun 16 2017
Pages: 254
Weight: 0.80
Height: 0.54 Width: 6.14 Depth: 9.21
Language: English
This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms.

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Landscape Architecture