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Kulturmarketing
Paperback
Series: Kunst- Und Kulturmanagement
ISBN13: 9783658347840
Publisher: Springer vs
Published: Nov 27 2021
Pages: 215
Weight: 0.67
Height: 0.52 Width: 5.83 Depth: 8.27
Language: German
Kulturmarketing kompakt und auf einen Blick!
Zu Wettbewerbsvorteilen und Besucherorientierung, Marketingkonzeptionen und Planungsprozessen, Markt- und Besucherforschung, strategischem und operativem Kulturmarketing, Sponsoring und Fundraising und internem Marketing
Das erfolgreiche Lehrbuch in dritter Auflage
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