Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Basic Guide to Cultural Tourism Marketing: Practice Cultural Management

Basic Guide to Cultural Tourism Marketing: Practice Cultural Management

Schuhbauer, Sarah
Hausmann, Andrea

Paperback

Series: Essentials

Business GeneralMarketingGeneral Sociology

ISBN10: 3658399732
ISBN13: 9783658399733
Publisher: Springer
Published: Mar 2 2023
Pages: 48
Weight: 0.19
Height: 0.13 Width: 5.83 Depth: 8.27
Language: English

This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.

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General Sociology

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