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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Kellogg on Advertising and Media: The Kellogg School of Management

Kellogg on Advertising and Media: The Kellogg School of Management

Hardcover

AccountingMarketing

Publisher Price: $29.95

ISBN10: 0470119861
ISBN13: 9780470119860
Publisher: Wiley
Published: Apr 1 2008
Pages: 304
Weight: 1.08
Height: 1.06 Width: 6.33 Depth: 8.99
Language: English
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

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