Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Jugaad Time: Ecologies of Everyday Hacking in India

Jugaad Time: Ecologies of Everyday Hacking in India

Rai, Amit S.

Hardcover

Series: Anima: Critical Race Studies Otherwise

AnthropologyGeneral SociologyIndian & South Asian History

ISBN10: 1478001100
ISBN13: 9781478001102
Publisher: Duke Univ Pr
Published: Feb 15 2019
Pages: 232
Weight: 0.95
Height: 0.70 Width: 6.20 Depth: 9.20
Language: English
In India, the practice of jugaad--finding workarounds or hacks to solve problems--emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad--as both premodern and postdigital, innovative and oppressive--Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.

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