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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Joyless Economy: The Psychology of Human Satisfaction

The Joyless Economy: The Psychology of Human Satisfaction

Paperback

EconomicsInvesting & FinanceMarketing

ISBN10: 0195073479
ISBN13: 9780195073478
Publisher: Oxford University Press
Published: Mar 26 1992
Pages: 352
Weight: 0.96
Height: 0.86 Width: 5.60 Depth: 8.50
Language: English
When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide acceptance. Scitovsky's ground-breaking book was the first to apply theories of behaviorist psychology to questions of consumer behavior and to do so in clear, non-technical language. Setting out to analyze the failures of our consumerist lifestyle, Scitovsky concluded that people's need for stimulation is so vital that it can lead to violence if not satisfied by novelty--whether in challenging work, art, fashion, gadgets, late-model cars, or scandal.

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