Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Joy Dividend: How Brands Win by Reducing Stress and Sparking Delight

The Joy Dividend: How Brands Win by Reducing Stress and Sparking Delight

Schieber, Hamutal Tula

Paperback

Business GeneralInvesting & FinanceManagement

ISBN13: 9798273017412
Publisher: Independently Published
Published: Jan 1 2026
Pages: 170
Weight: 0.52
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
The brands customers love do more than add value. They make life easier and create moments people remember.

Thirty-seven percent of people wake up stressed. In that environment, another feature, message, or loyalty offer is rarely enough to create lasting differentiation. The brands that stand out reduce friction, make customers feel understood, and bring a little more ease or joy into everyday life.

Drawing on 25 years of strategic research across thousands of projects and dozens of industries, Hamutal Tula Schieber introduces the Emotional Economy: a practical way to understand how customer emotion shapes loyalty, advocacy, and growth.

In The Joy Dividend, you will learn how to:

- Find the moments of friction that quietly cost your brand trust

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