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Japanese Consumer Dynamics

Japanese Consumer Dynamics

Paperback

Investing & FinanceManagementMarketing

ISBN10: 1349318000
ISBN13: 9781349318001
Publisher: Palgrave
Published: Nov 24 2010
Pages: 244
Weight: 0.79
Height: 0.55 Width: 6.00 Depth: 9.00
Language: English
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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