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Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers

Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers

Paperback

Series: Consumasian

AnthropologyGeneral Racism & Ethnic StudiesGeneral Sociology

ISBN10: 0700713581
ISBN13: 9780700713585
Publisher: Routledge
Published: Apr 6 2000
Pages: 278
Weight: 0.90
Height: 0.61 Width: 6.14 Depth: 9.21
Language: English
This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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General Racism & Ethnic Studies