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Introduction to Sport Marketing

Introduction to Sport Marketing

Paperback

Series: Sport Management

MarketingSports General

ISBN10: 1032488948
ISBN13: 9781032488943
Publisher: Routledge
Published: Mar 29 2024
Pages: 410
Weight: 1.51
Height: 0.85 Width: 6.85 Depth: 9.69
Language: English

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

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Smith, Aaron C. T.

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Sports General