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Introduction to Search Engine Marketing and Adwords: A Guide for Absolute Beginners
Paperback
Business GeneralManagementDatabases
Publisher Price: $24.99
ISBN13: 9781484228470
Publisher: Apress
Published: Jun 21 2017
Pages: 131
Weight: 0.48
Height: 0.32 Width: 6.14 Depth: 9.21
Language: English
What You'll Learn
- Take a behind-the-scenes tour of AdWords, including how to create an account
- Create and launch a campaign as well as ads, including keyword tools
- Monitor a campaign, including time frame, clicks and CTR, and reporting
- Implement various campaign strategies, including support email and dealing with errors
- Use Ad extensions as well as site links
Who This Book Is For
Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
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