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Italian Fashion Since 1945: A Cultural History

Italian Fashion Since 1945: A Cultural History

Paperback

Series: Italian and Italian American Studies

General Gender StudiesGeneral World HistoryItalian History

ISBN10: 3030178145
ISBN13: 9783030178147
Publisher: Palgrave Macmillan
Published: Aug 16 2020
Pages: 265
Weight: 0.81
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
In the course of the twentieth century, Italy succeeded in establishing itself as one of the world's preeminent fashion capitals, despite the centuries-old predominance of Paris and London. This book traces the story of how this came to be, guiding readers through the major cultural and economic revolutions of twentieth-century Italy and how they shaped the consumption practices and material lives of everyday Italians. In order to understand the specific character of the Italian model, Emanuela Scarpellini considers not only aspects of craftsmanship, industrial production and the evolution of styles, but also the economic and cultural changes that have radically transformed Italy and the international scene within a few decades: the post-war economic miracle, the youth revolution, the consumerism of the 1980s, globalization, the environmentalism of the 2000s and the Italy of today. Written in a lively style, full of references to cinema, literature, art and the world of media, this work offers the first comprehensive overview of a phenomenon that has profoundly shaped recent Italian history.

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