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Stereotipi di ruolo di genere nella pubblicità televisiva malese
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ISBN10: 6203179876
ISBN13: 9786203179873
Publisher: Edizioni Sapienza
Published: Jan 4 2021
Pages: 116
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786203179873
Publisher: Edizioni Sapienza
Published: Jan 4 2021
Pages: 116
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro si basa su uno studio per determinare e identificare le percezioni del pubblico e la consapevolezza degli stereotipi sul ruolo di genere nelle pubblicità . Sono stati tabulati i livelli di grado e frequenza degli stereotipi sul ruolo di genere nelle pubblicità della televisione malese. Gli stereotipi dei ruoli di genere non sono stati esplorati in modo completo e approfondito in Malesia. Questo è dissipativo in quanto la pubblicità è un genere molto potente nel persuadere e manipolare il pubblico.
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