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La percezione dell'utente riguardo all'Archivio Pubblico
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ISBN10: 6206825612
ISBN13: 9786206825616
Publisher: Edizioni Sapienza
Published: May 2 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786206825616
Publisher: Edizioni Sapienza
Published: May 2 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Italian
La ricerca sottolinea l'importanza dell'archivio pubblico per la società e la rilevanza dell'applicazione del marketing a suo favore. L'archivio pubblico ha la funzione di custodire, conservare e diffondere informazioni amministrative, storiche e culturali dello Stato. Tuttavia, si presume che pochi ne conoscano la funzione principale. Pertanto, l'obiettivo era quello di conoscere la percezione dei cittadini della città di Salvador/Ba in relazione all'archivio pubblico. La metodologia applicata è stata quella della ricerca descrittiva quantitativa, di natura applicata. Sono stati così identificati e analizzati i dati raccolti da un campione di 104 partecipanti. In linea generale, i risultati hanno permesso di concludere che i cittadini riconoscono l'archivio come uno spazio di servizio informativo di grande importanza, contraddicendo quanto affermato da diversi autori secondo cui la maggior parte delle persone lo vede come un deposito di carta e documenti. Tuttavia, emerge l'aspettativa che vengano concepiti studi futuri più approfonditi sull'argomento qui trattato e una maggiore necessità di sviluppare programmi basati sulla promozione del marketing affinché sia ampiamente diffuso, con conseguente riconoscimento delle diverse attività dell'archivio pubblico.
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