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Eine Studie zur Erfahrungsloyalität in der Golfbranche
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ISBN10: 6207481291
ISBN13: 9786207481293
Publisher: Verlag Unser Wissen
Published: May 13 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786207481293
Publisher: Verlag Unser Wissen
Published: May 13 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: German
Dieses Buch zielt darauf ab, die Dimensionen der Erlebnisqualität zu identifizieren und die Wechselbeziehungen zwischen Erlebnisqualität, Spannung, Fairness, Erlebniszufriedenheit und Erfahrungsloyalität zu untersuchen, wie sie von Golftouristen wahrgenommen werden. Die Analyse der Daten von 520 Golftouristen in Sanya (China) zeigt, dass das vorgeschlagene Modell gut zu den Daten passt. Die Ergebnisse zeigen, dass es vier Hauptdimensionen und 13 Unterdimensionen der Erlebnisqualität gibt, die von Golftouristen wahrgenommen werden. Darüber hinaus zeigen die Ergebnisse, dass die Ergebnisqualität als die wichtigste Dimension der Erlebnisqualität von Golftouristen identifiziert wurde.
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