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La comunicazione della salute da una prospettiva ambientale
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ISBN10: 6208882303
ISBN13: 9786208882303
Publisher: Edizioni Sapienza
Published: Jul 22 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208882303
Publisher: Edizioni Sapienza
Published: Jul 22 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Italian
Il libro analizza i motivi per cui la campagna Kin-Bopeto a Kinshasa non è riuscita pienamente a migliorare la gestione dei rifiuti, nonostante il suo alto profilo. L'idea principale è che l'efficacia della comunicazione sulla salute pubblica e sull'ambiente dipende dalla percezione e dall'integrazione attiva dei messaggi da parte della popolazione, e non dalla semplice diffusione. Ciò evidenzia il divario tra le intenzioni politiche e l'impatto effettivo delle condizioni di vita insalubri nelle città .L'insalubrità a Kinshasa è un problema complesso, legato alla comunicazione e alle realtà socioculturali. Lo studio dimostra che la consapevolezza di una campagna non è garanzia di una comprensione approfondita o di un cambiamento comportamentale duraturo. Solo il 40% dei residenti intervistati ha cambiato le proprie abitudini. Perché le campagne siano efficaci, le strategie devono essere adattate alle barriere (economiche, sociali, infrastrutturali) e la popolazione deve essere coinvolta attivamente, tenendo conto delle sue esperienze.Il libro insiste su un approccio olistico all'igiene urbana. Dobbiamo combinare una comunicazione adeguata alla situazione locale con un sostegno pratico (infrastrutture, incentivi).
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