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Communication pour la santé dans la perspective environnementale
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ISBN10: 6208964032
ISBN13: 9786208964030
Publisher: Editions Universitaires Europeennes
Published: Jun 23 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208964030
Publisher: Editions Universitaires Europeennes
Published: Jun 23 2025
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: French
L'ouvrage analyse pourquoi la campagne Kin-Bopeto à Kinshasa n'a pas pleinement réussi à améliorer la gestion des déchets, malgré sa notoriété. L'idée principale est que l'efficacité de la communication en santé publique et environnementale dépend de la perception et de l'intégration active des messages par la population, et non d'une simple diffusion. Cela met en lumière un décalage entre les intentions politiques et l'impact réel face à l'insalubrité urbaine. L'insalubrité à Kinshasa est un problème complexe, lié à la communication et aux réalités socioculturelles. L'étude montre que la connaissance d'une campagne ne garantit ni une compréhension profonde ni un changement de comportement durable. Seuls 40% des habitants interrogés ont modifié leurs habitudes. Pour des campagnes efficaces, il faut adapter les stratégies aux barrières (économiques, sociales, infrastructurelles) et engager activement la population en tenant compte de son vécu.L'ouvrage insiste sur l'approche holistique pour l'assainissement urbain. Il faut combiner une communication adaptée au terrain avec un soutien concret (infrastructures, incitations).
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