• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Introduction to Mass Communication & History of Nigerian Mass Media

Introduction to Mass Communication & History of Nigerian Mass Media

Paperback

General Sociology

ISBN10: 6207808568
ISBN13: 9786207808564
Publisher: LAP Lambert Academic Publishing
Published: Jul 6 2024
Pages: 364
Weight: 1.17
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English
This book discusses contemporary issues in mass communication as well as the history/evolution of the Nigerian mass media. It is a two-in-one book which discusses various issues such as how the digital revolution has reshaped the landscape of the mass communication, thereby changing several well-known narratives about the media. In addition, it takes a holistic look at the evolution of the mass media in Nigeria, a country with a very rich media pedigree, from the pre-colonial era to the present. The book is a rich resource that will be quite invaluable to students of media and communication worldwide and general readers as well. Some key issues covered by the book are: The Historical Foundations of Mass Communication; Functions of the Mass Media; Definition and Characteristics of Mass Communication; Communication Models; Messages of the Mass Media (Newspaper, Magazine, Radio and Television); New Media Technologies (The Internet and Social Media); The Mass Media in a Transition; Theories of the Mass Media; as well as History of the Press and Broadcasting in Nigeria, among others.

Also in

General Sociology