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International Sport Business Management: Issues and New Ideas

International Sport Business Management: Issues and New Ideas

Paperback

Series: World Association for Sport Management

Business GeneralSports General

ISBN10: 0367740508
ISBN13: 9780367740504
Publisher: Routledge
Published: Jan 9 2023
Pages: 300
Weight: 0.98
Height: 0.66 Width: 6.14 Depth: 9.21
Language: English

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.

Featuring work from leading sport management scholars from around the world - including North America, South America, Europe, Africa, and Asia - the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.

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Sports General