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The International Marketing of Travel and Tourism: A Strategic Approach
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ISBN13: 9780333717592
Publisher: Bloomsbury Publishing PLC
Published: May 5 1999
Pages: 329
Weight: 1.39
Height: 0.73 Width: 7.44 Depth: 9.69
Language: English
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products.
The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
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