Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Arora, A.

Hardcover

Series: International Marketing and Management Research

EconomicsManagementMarketing

ISBN10: 1137379073
ISBN13: 9781137379078
Publisher: Springer Nature
Published: Jul 26 2013
Pages: 108
Weight: 0.68
Height: 0.44 Width: 5.50 Depth: 8.50
Language: English
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

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