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International Business: European Dimensions

International Business: European Dimensions

Hardcover

Series: Academy of International Business

EconomicsManagementGeneral Sociology

ISBN10: 033394531X
ISBN13: 9780333945315
Publisher: Springer Nature
Published: Mar 30 2001
Pages: 297
Weight: 1.34
Height: 0.82 Width: 6.42 Depth: 9.48
Language: English
This seventh volume in the AIB series focuses on the European dimensions of international business, and presents the work of leading international business scholars delivered at the 26th Academy of International Business conference at the University of Stirling. Increasingly dominant views held about Globalization and universal modes of management are explored and challenged through three core themes: the European dimensions of human resource management, multinational subsidiary operations and emerging issues for the future of international business in Europe. Using new research data and fresh theoretical approaches, this volume turns the spotlight on the processes of internationalization and Europeanization of business as global and local imperatives continue to compete, and introduces the comparative management paradigm as an approach that avoids the pitfalls of universalism in business and management models.

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Economics