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Internationalisation: Process, Context and Markets

Internationalisation: Process, Context and Markets

Hardcover

Series: Academy of International Business

EconomicsManagementMarketing

ISBN10: 0333699432
ISBN13: 9780333699430
Publisher: Springer Nature
Published: Jun 8 1998
Pages: 279
Weight: 1.15
Height: 0.81 Width: 5.50 Depth: 8.50
Language: English
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.

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Economics