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Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World
Hardcover
AccountingBusiness GeneralMarketing
ISBN13: 9781032504070
Publisher: Routledge India
Published: Nov 17 2023
Pages: 366
Weight: 1.57
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.
1 different editions
Also available
Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World
Mishra, Anubhav
Vijay, Tata Sai
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Mishra, Anubhav
Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World
Mishra, Anubhav
Vijay, Tata Sai
Paperback
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