Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Insights on Consumer Psychology in the Digital Landscape

Insights on Consumer Psychology in the Digital Landscape

Mouloudj, Kamel
Bouarar, Ahmed Chemseddine

Hardcover

Investing & FinanceMarketingGeneral Psychology

Publisher Price: $250.00

ISBN13: 9798337324241
Publisher: IGI Global
Published: Aug 29 2025
Pages: 515
Weight: 2.46
Height: 1.13 Width: 7.00 Depth: 10.00
Language: English
In recent years, the digital landscape has dramatically transformed the way consumers interact with products, services, and brands. As technology continues to evolve, so too do the behaviors, motivations, and perceptions of consumers in the digital realm. The advent of e-commerce, social media platforms, and mobile technologies has led to new ways of communicating, shopping, and engaging with brands, presenting both challenges and opportunities for marketers and researchers alike. Understanding the psychological factors that drive consumer decisions online is crucial for businesses looking to thrive in this dynamic environment. Insights on Consumer Psychology in the Digital Landscape provides a comprehensive exploration of consumer psychology in the digital age. By delving into both theoretical and practical aspects, it seeks to uncover the hidden psychological processes that influence consumers online behaviors. Covering topics such as buying behavior, digital trust, and sustainable consumption, this book is an excellent resource for psychologists, marketers, business practitioners, researchers, academicians, and more.

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