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Innovation in Advertising and Branding Communication
Hardcover
Series: Routledge Research in Communication Studies
AccountingGeneral ReferenceGeneral Sociology
ISBN13: 9780367443641
Publisher: Routledge
Published: Oct 8 2020
Pages: 176
Weight: 0.75
Height: 0.60 Width: 6.00 Depth: 9.10
Language: English
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.
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