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612-822-4611
Innovation and Financial Sustainability in the Football Industry

Innovation and Financial Sustainability in the Football Industry

Hardcover

Series: Routledge Research in Sport Business and Management

FootballSports GeneralSoccer

PREORDER - Expected ship date January 14, 2027

ISBN10: 104120017X
ISBN13: 9781041200178
Publisher: Routledge
Published: Jan 14 2027
Pages: 284
Language: English

Innovation and Financial Sustainability in the Football Industry explores the ways in which football is being transformed by technological innovation and evolving stakeholder relationships.

As clubs face increasing pressure to diversify revenues beyond traditional broadcasting, matchday and commercial income, the game is entering a new era in which value is created through fan engagement, global accessibility, digital media and immersive experiences. The book examines the commercial evolution of football through an original conceptual lens: the FAME framework, which explains how competitive advantage is generated through four interconnected dimensions: Fans, Access, Media and Experience. Supported by international case studies the framework provides both a theoretical interpretation of football's transformation and a practical tool for understanding how clubs can develop new sources of revenues.

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