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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

Paperback

AccountingEconomics

ISBN10: 1138055425
ISBN13: 9781138055421
Publisher: Routledge
Published: Apr 16 2017
Pages: 190
Weight: 0.64
Height: 0.43 Width: 6.14 Depth: 9.21
Language: English
The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries.

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Economics