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Inclusive Media Planning: A Guide to Crafting Inclusive Campaigns
Paperback
Publisher: Independently Published
Published: Feb 9 2023
Pages: 28
Weight: 0.11
Height: 0.06 Width: 6.00 Depth: 9.00
Language: English
GEN-z? A thorough manual for developing media plans that are inclusive and accessible to everyone is available in this book Inclusive Media Planning: A Guide to Crafting Inclusive Campaigns. The book goes in-depth on the value of diversity and inclusion in advertising and how media strategy contributes to this objective. The book provides advice on how to recognize biases in media planning, how to prevent them, and how to create plans that effectively reach a variety of groups. It has a strong emphasis on practical techniques.
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