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ICT E Marketing Digitale
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ISBN10: 620896346X
ISBN13: 9786208963460
Publisher: Edizioni Sapienza
Published: Jun 17 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208963460
Publisher: Edizioni Sapienza
Published: Jun 17 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro esplora il ruolo centrale delle tecnologie dell'informazione e della comunicazione (TIC) nella trasformazione e nell'evoluzione del marketing digitale. Fornendo una panoramica dei diversi strumenti che danno forma al marketing moderno, questo libro mostra come essi stiano diventando leve essenziali per le aziende in un ambiente sempre più digitalizzato e interconnesso.Il libro è diviso in due sezioni principali. Nella prima, si analizzano le definizioni e l'evoluzione delle TIC e del marketing digitale, evidenziando come abbiano cambiato radicalmente i metodi di comunicazione del marketing. Il marketing digitale, che comprende tutte le pratiche di marketing che utilizzano strumenti digitali per promuovere prodotti, servizi o marchi, viene presentato come una risposta diretta all'ascesa delle TIC.La seconda parte è dedicata all'impatto e al ruolo delle TIC nello sviluppo e nelle prestazioni del marketing digitale.
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