Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How Brands Grow: What Marketers Don't Know

How Brands Grow: What Marketers Don't Know

Sharp, Byron

Hardcover

Business GeneralInvesting & FinanceMarketing

ISBN10: 0195573560
ISBN13: 9780195573565
Publisher: Oxford University Press
Published: Apr 12 2010
Pages: 246
Weight: 1.33
Height: 0.90 Width: 6.30 Depth: 9.20
Language: English
Awards: Axiom Business Book Awards
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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