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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Write a Good Advertisement

How to Write a Good Advertisement

Paperback

AccountingBusiness GeneralManagement

ISBN10: 1614278865
ISBN13: 9781614278863
Publisher: Martino Fine Books
Published: Oct 5 2015
Pages: 252
Weight: 0.86
Height: 0.57 Width: 6.14 Depth: 9.21
Language: English
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

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