Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

Sarapin, Susan H.
Morris, Pamela L.

Hardcover

AccountingGeneral ReferenceGeneral Sociology

ISBN10: 179362934X
ISBN13: 9781793629340
Publisher: Lexington Books
Published: Jan 13 2022
Pages: 258
Weight: 1.13
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred--religious symbols, themes, and rhetoric--within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of 'holy hype' is effective through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

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