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HNBK of Comm and Corporate Rep
Paperback
Series: Handbooks in Communication and Media
ISBN13: 9781119061236
Publisher: John Wiley & Sons
Published: Jun 12 2015
Pages: 656
Weight: 2.15
Height: 1.30 Width: 6.70 Depth: 9.50
Language: English
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
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