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The Handbook of Communication and Corporate Reputation
Hardcover
Series: Handbooks in Communication and Media, Book 46
ISBN13: 9780470670989
Publisher: Wiley-Blackwell
Published: Jun 10 2013
Pages: 656
Weight: 2.60
Height: 1.40 Width: 7.00 Depth: 9.80
Language: English
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
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