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Historical Trajectories of Advertisement: Political Economy and Communication in India
Hardcover
Publisher: Notion Press
Published: Aug 22 2025
Pages: 310
Weight: 1.29
Height: 0.81 Width: 6.00 Depth: 9.00
Language: English
This book explores the dynamic interplay between the historical trajectories of advertising, media, communication, and political economy in India. It offers a comprehensive analysis of advertising as a cultural force, political tool, and driver of consumer behaviour. Covering topics such as the role of advertising in representation politics, cultural nationalism, and digital platforms including Al and Big Data, the book provides a 360-degree view of the advertising industry across print, TV, radio, and social media. With insightful discussions on lesser-explored areas like advertising in railways, aviation, and election campaigns, this book is a treasure trove for students, academics, and professionals. Its depth of research and engaging analysis make it an invaluable resource for understanding the media and communication landscape in India.
1 different editions
Also available
Historical Trajectories of Advertisement: Political Economy and Communication in India
Vikram Kesari Jena
Priti Sriranjan
Paperback
Also from
Vikram Kesari Jena
Historical Trajectories of Advertisement: Political Economy and Communication in India
Vikram Kesari Jena
Priti Sriranjan
Paperback
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