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The History of the Vespa: An Italian Miracle

The History of the Vespa: An Italian Miracle

Paperback

Series: Routledge Studies in Cultural History

MotorcyclesGeneral World HistoryItalian History

ISBN10: 0367662256
ISBN13: 9780367662257
Publisher: Routledge
Published: Sep 30 2020
Pages: 146
Weight: 0.46
Height: 0.32 Width: 6.00 Depth: 9.00
Language: English

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio's historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

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Italian History