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The Hard Sell: An Ethnographic Study of the Direct Selling Industry

The Hard Sell: An Ethnographic Study of the Direct Selling Industry

Hardcover

Business GeneralGeneral Sociology

ISBN10: 0754646092
ISBN13: 9780754646099
Publisher: Routledge
Published: Jul 28 2006
Pages: 216
Weight: 1.07
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction.

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General Sociology