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A Handbook of Qualitative Methodologies for Mass Communication Research

A Handbook of Qualitative Methodologies for Mass Communication Research

Hardcover

General SociologyTeaching Instruction

ISBN10: 1138134864
ISBN13: 9781138134867
Publisher: Routledge
Published: Dec 22 2015
Pages: 288
Weight: 1.06
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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