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A Handbook of Qualitative Methodologies for Mass Communication Research

A Handbook of Qualitative Methodologies for Mass Communication Research

Paperback

Series: Anthropoloy

General SociologyTeaching Instruction

ISBN10: 0415054052
ISBN13: 9780415054058
Publisher: Routledge
Published: Dec 19 1991
Pages: 288
Weight: 0.89
Height: 0.88 Width: 6.10 Depth: 7.86
Language: English
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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General Sociology