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Handbook of Media Economics, Vol 1a
Hardcover
AccountingBusiness GeneralEconomics
ISBN13: 9780444627216
Publisher: North Holland
Published: Jan 14 2016
Pages: 562
Weight: 2.90
Height: 1.30 Width: 7.70 Depth: 9.20
Language: English
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.
The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.
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