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612-822-4611
Handbook of Consumer Behavior, Tourism, and the Internet

Handbook of Consumer Behavior, Tourism, and the Internet

Hardcover

Business GeneralTravel GeneralGeneral Computers

ISBN10: 1138834866
ISBN13: 9781138834866
Publisher: Routledge
Published: Dec 1 2014
Pages: 326
Weight: 1.73
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the 'right' kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract--and keep--online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning.

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