Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade

Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade

Chorafas, D.

Hardcover

Series: Strategic Planning for Growth and Survival in the New Decade

AccountingBusiness GeneralManagement

ISBN10: 0333736249
ISBN13: 9780333736241
Publisher: Palgrave MacMillan
Published: Oct 28 1998
Pages: 463
Weight: 1.66
Height: 1.19 Width: 5.50 Depth: 8.50
Language: English
Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

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