Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Getting Started with Adobe Target: a Gentle Introduction for Web Analysts

Getting Started with Adobe Target: a Gentle Introduction for Web Analysts

Buisson, Florent
Winkel, Bethany

Paperback

Databases

ISBN13: 9798218686390
Publisher: Implicit Knowledge LLC
Published: Aug 5 2024
Pages: 164
Weight: 0.87
Height: 0.35 Width: 8.50 Depth: 11.00
Language: English
If Adobe Target is part of your job description, this book will serve as your field manual. Written from the practitioner perspective, it will save you so much time and struggle, and have you up and running quickly with Target and using this powerful platform to drive your experimentation program forward -- James Niehaus, Director, Experimentation @ Kaiser Permanente

Up-to-date with the Spring 2024 updates in the Adobe Target interface.

A well-established enterprise solution for experimentation and personalization, Adobe Target offers a vast range of capabilities. But with it comes a steep learning curve for new web analysts and web marketers. As Experimentation & Optimization Principal for an e-commerce company, Florent Buisson oversaw an increase in testing volume of more than +300% in two years using Adobe Target. In this book, he walks you through its functionalities and quirks with a friendly and accessible tone, showing you everything you need to know to get started. Get the unvarnished truth from a user who has been in the trenches like you!

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